I have a startup Idea and people will love using our features on the App🤩
Goes on to hire a team of 10 developers
Adds all the features at once
Launched in the market
People don’t like it
And all of sudden you are completely blown away, because what once you thought to be a billion-dollar company idea now no one is even paying attention to it.
And this hurts as a founder/builder to see your hard work is not working.
You might think wtf has happened here?
Why People don’t want to use it?
It will help them in doing XYZ
The problem is not the people/Product.
The problem is you launched it badly, without building an MVP and taking feedback from users. You’ve got a brilliant idea, but how do you make sure it lands in the real world without wasting time and money?
Through, MVP (Minimum Viable Product).
MVP is not just about launching fast. It’s more of building a product people love with fewer risks and more opportunities to adapt based on what your users truly want.
But, the problem happens, when founders fall into the trap of trying to do too much, too soon, and losing sight of the MVP’s purpose which is 👇
Simplicity
Focus
speed.
But Why MVPs Matter
MVPs are not about rushing to market with half-baked ideas. They’re about building smarter. Which gives you a chance to validate your idea before you go all in with your resources
Many companies crash and burn because they invest in a full-fledged product, only to realize too late that no one really cares about most of their features.
Here’s where it often goes wrong.
During the initial days of building your MVP, you’re excited, you’re confident — and you’ve done tons of research.
Research can be deceiving.
Even after hours of interviews and market studies, you can still make the fatal mistake of building based on assumptions. You might be tempted to include every shiny idea you think your audience will love.
they won’t.
Let’s say you are building a meal-prep service app and you’ve conducted surveys and found users want
healthy recipes,
shopping lists,
and even a fitness tracker.
You don’t need to give all these features at once, because this will clutter your MVP and your users will be overwhelmed.
Instead, you start with adding one or two features that solve a pressing pain point. That’s what will make users come back for a second, third, and fourth time. Then, when they’re asking for more — that’s when you expand.
Focus on Your MVP’s Core — The 80/20 Rule
The MVP should focus on the core feature that 80% of users will use all the time. This isn't about guessing what they'll find useful. It's about solving a problem they face every day.
A great example is Instagram.
Yes, Now if you use Instagram, it has filters, stories, and reels, but if you remember using it back in 2015 or earlier it has one focus letting users share photos quickly and easily.
After users had been hooked by the simplicity of photo sharing, the team added new features according to user demand.
If MVP is the king then your Feedbacks are queen 👑
Now after you launch your MVP, your real game starts where you need to understand your users to get your product up and running all the time.
And how would you do it? By taking continuous feedback from them.
Once your MVP is out there, talk to your users. Their feedback will give you the roadmap you need to work on your product.
Now you might think wtf will I ask my users? 😟
Don’t guess what features they’ll want next — ask them.
What did you love? What’s the one feature that made you think, “I need this”?
What could be better? Is there something that didn’t meet your expectations?
What’s missing? Is there a feature you’d want to see added next?
Asking the right questions with your users will give you insights which you will never find by guessing.
Building for Retention
Always focus on building your product for retention. MVP should be something that pulls users back. Not once, not twice, but again and again.
The goal is to hook your users with one core feature, making them curious to see what comes next.
For Example, Spotify did not start with playlists, podcasts, and social listening all at once their MVP was simple: stream music.
This core function was enough to draw users in, and once they were hooked, Spotify slowly added more features.
Here’s what you can keep in a note while building your MVP
Focus on solving one problem well.
You can’t read users’ minds, so don’t assume you know what they want.
You’ll never feel 100% ready, but if your core feature works, launch now.
You can use Speech to note to record your user’s feedback
Speed matters. Delays can kill momentum.
Got any questions? I’m ready to help!
Stay curious. Build lean. Iterate fast.
Thanks for reading, and keep designing with purpose!
Before we say the final goodbye to today’s topic, here are 5 Interesting things I came across last week 👇
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